‘Bloodbath’ expected in wireless sector
- July 21, 2010
Back-to-school season is the new Christmas for Canada’s cellphone providers, but although this September will see plenty of giving and receiving, no one expects the affair to be festive.
The wireless industry is preparing for its most disruptive back-to-school period ever as companies prepare to defend their existing bases of cellphone customers and win new ones during the industry’s most crucial sales season. The mayhem has already started and, especially at the low-priced end of the market, it is only going to intensify.
“It’s ‘go’ time now,” said Ken Campbell, Wind Mobile’s chief executive officer. “We’ll see where the dust settles.”
