Wind Mobile is telling Canadians they deserve more when it comes to wireless service in its first national ad campaign that went into market this weekend, even though the brand’s launch is on hold.

Two of the winners in the wireless spectrum auction are at the starting gate, ready to launch within months, they told a telecom conference in Ottawa on Monday.

A Toronto company sent around 150 employees to the Daily Bread Food Bank as part of its Random Acts of Kindness initiative. While unable to launch, WIND Mobile still found time to give back to the community.

In a desperate bid to keep itself alive, Globalive Wireless Management Corp. has launched another media campaign to bring public pressure on Ottawa to let it start business.

Globalive and their WIND Mobile brand launched a massive campaign yesterday to raise awareness about the current state of Canadian wireless. Their press release said that due to the lack of real competition us Canadians pay 60% more for wireless services than our American friends, that our wireless penetration is only 65% and is one of the weakest in the developed world, and that the oligopoly of Telus, Rogers and Bell must be stopped to offer Canadians a real wireless alternative.

CallNet had endured for five years tremendous resistance to change and regulatory upgrades, and had spearheaded huge regulatory battles that finally culminated (1991) in a review by the CRTC. This review produced new regulations enabling Canadians to benefit from competition in the long-distance telephone market, which today is a welcome necessity for consumers and industry.

Globalive Holdings had its plans to launch a national wireless company put on hold by a CRTC decision. Caught with 400 hired and trained retail and customer support employees, it decided to send their workers out into the community. The “Random Acts of Kindess” campaign is attracting some positive consumer attention.

As Globalive awaits for the Industry Minister to give them an official green light to launch, they have announced in a press release that bold states they’re not giving up nor going anywhere… their WIND Mobile brand seems to be committed to Canadians and give them a new wireless choice. Here are some highlights of the upcoming initiative:

In a move that seems designed to rally the public to their cause, Globalive’s Wind Mobile is kicking off a national ad campaign to hammer home the need for more competition in Canada’s wireless market.

Tony Clement is being encouraged by the incumbent wireless industry players, and even one future entrant, to forgo overturning the CRTC ruling on Globalive, who was to launch their national wireless service under the WIND Mobile brand this month.