Wind Mobile, which wants to establish itself as Canada’s fourth major cellphone provider, opened the doors to its Calgary stores on Friday. Wind, owned by Globalive Communications, offers cellphone plans with no activation fees, no contracts and no charge for incoming texts, boasted CEO Ken Campbell. The company’s pricing plans range from $15 to $45.

Two days after launching its Wind Mobile service in Toronto, Globalive has expanded into Alberta. The new entrant does not require users to sign contracts, and Sea Board Group says one-third of existing incumbent carriers’ contracts are up for renewal each year.

The winds of wireless change are now blowing in Calgary. Wind Mobile, which recently received the green light from the federal government to roll out wireless services across the country, will set up shop at seven locations in Calgary beginning Friday, the company announced.

Brampton residents will now be able to access a new choice in wireless services with the opening of a brand new Wind Mobile store at the Bramalea City Centre (BCC). The store opened its doors this week on what company officials say was an historic day for wireless customers in Canada.

If you don’t read the business pages — and chances are, you don’t — you’re probably unaware of this, but there’s good news on the cell phone front. There’s a big, muscular competitor coming to town to challenge the big boys for your cell phone dollars. And as much as the Canadian cell phone giants may complain about it, it’s good news for everyone

Startup cellphone carrier Wind Mobile says it will sell handsets at cost while offering customers pricing plans for unlimited voice and data services for far less money than its rival incumbents. But perhaps most attractive to Canadians who are accustomed to being locked into multi-year plans, Wind will not ask subscribers to sign contracts.

In an “astute” strategy that does not drastically undercut its competition yet provides Canadian wireless customers with much more bang for their buck, startup wireless carrier WIND Mobile drew back the curtain on its much-anticipated pricing plans yesterday.

No system access fees. No contracts. No hidden charges. No iPhone. No Palm Pre. No subsidy on that $450 BlackBerry. The country’s newest cellphone company threw open its doors yesterday with a marketing proposition that is unusual for the Canadian wireless industry: Simplicity.

Wind Mobile is now live and offering contract-free, unlimited voice and data plans after jumping regulatory hurdles to compete in Canada’s wireless industry. The new national cell phone brand from Globalive Wireless Management Corp. opened up 18 retail locations across Toronto yesterday and will open more stores in Calgary tomorrow. Wind Mobile will sell phones out of its own stores and in Blockbuster video stores.

Globalive’s Wind Mobile brand is officially live in Toronto and will soon be opening its doors in Calgary and other Canadian cities. The company’s pricing plans target some of the most disliked aspects of existing cell phone companies’ practices.