MEDIA

Content licensing

July 20, 2018 | 5 MINUTES 08 SECONDS

Olga Egorsheva, Co-Founder and CEO of Lobster shares with Anthony Lacavera how the rights marketplace taps into the talent pools of social media and other visual user-generated content platforms to help find relevant photos and videos that don’t look like stock. Olga also explains how the company is using artificial intelligence to identify, manage and curate content as well as maintain quality control on the platform.