WIND Mobile Features Microsoft Surface In Stores Across The Country
- January 21, 2010
Latest in tech innovation is conversation central at WIND Mobile
Toronto – January 21, 2010 – The launch of WIND Mobile in August 2009 marked more than the promise of a new national wireless carrier in Canada. It marked the acceleration of a conversation between Canadians and a company dedicated to redefining what a positive mobile experience means in this country.
To date, the exchange between the public and WIND Mobile has been fast and furious. For over a year, starting with the online Wireless Soapbox campaign and continuing with WINDMobile.ca, people have been sharing ideas and opinions about how to improve wireless, bringing the brand’s founding principle to life: Providing the best wireless experience by having conversations with – not talking at – the customer.
WIND Mobile has introduced the same kind of interactive and innovative conversation with its customers for its in-store experience, by launching its stores with Microsoft Surface – the pioneering multi-touch, interactive computing platform that responds to natural hand gestures and real-world objects. Microsoft Surface has been customized and embedded as a core feature in most WIND Mobile stores across the country.
“This is a true match of technology and brand philosophy, and the integration has been seamless,” said Melissa Clark, VP of Sales, WIND Mobile. “People love seeing, touching and learning from the Surface technology and this is only our initial vision. This amazing interactive tool will continue to be a central part of our retail experience.”
As a consultative tool, Microsoft Surface allows customers to compare devices and plans side-by-side, helping to identify the options that work best for them. Information is made available quickly, clearly, and in one layer of engagement. Subsequent versions of the application will focus on the customization of services and devices right off the Surface unit.
“The brand has a simple philosophy, that “conversations make things better,” said Mike Kasprow Trapeze’s Creative Director, the agency that worked with WIND Mobile to bring the Surface technology and application to life in the stores.
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“We wanted to develop an application that wasn’t technology for technology sake, but one that brought the brand alive through conversation, and also helped customers to learn and join.”
The roll-out of Surface for WIND Mobile stores is the largest deployment of Microsoft Surface in Canada.
About WIND Mobile and Globalive Holdings
WIND Mobile provides voice, text and data services to Canadians on a next- generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND Mobile is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information, please visit: www.WINDmobile.ca.
Globalive Holdings is a leading provider of telecommunications solutions in Canada and internationally to the consumer, business and hospitality markets. The Globalive companies include: WIND Mobile, Yak, OneConnect, Canopco and Globalive Carrier Services. For more information, please visit: www.globalive.com.
About Trapeze:
Trapeze is a full service digital agency with offices in Toronto and New York City. It has one of the most impressive client lists of any pure play digital shop in the country and is proud to list WIND mobile, Canadian Tire, Disney, The Keg and Kraft Canada as valued clients. Please visit: www.trapeze.com.
For more information, please contact:
Rick Byun
Narrative Advocacy Media
416.644.4124 or rick.byun@narrativeadvocacy.com
