WIND MOBILE REWARDING LOYAL CUSTOMERS WITH “FACEBOOK FAN DAY”

It’s a Big Thank You to over 430 000 customers

TORONTO, ON – June 4, 2012 – WIND Mobile today announced a new initiative to reward loyal customers, beginning this week. “WIND Mobile Facebook Fan Day” is an online event that will offer a distinctive deal for loyal social media participants.

In April, WIND invited fans to share their opinion on the brand’s social media activity and asked them what they wanted to see in the future. The number one request was for exclusive offers and discounts that rewarded current customers instead of only providing incentives to new ones.

“We have over 136 000 Facebook fans who mean a great deal to us, and this survey provided us with another opportunity to engage with them directly,” said Anthony Lacavera (@TonyLacavera) Chairman and CEO, WIND Mobile. “WIND is dedicated to listening to its customers and has done so from day one. We are very pleased to announce ‘WIND Mobile Facebook Fan Day’, which will give us the opportunity to say thank-you to our 430 000 plus loyal customers.”

The exclusive offer will become available on one day only during the week of June 4th to June 8th.

“I can’t reveal all the details as we’re keeping some things a surprise” said Dave Thomas, (@theycallmeDT) Digital Marketing Manager, WIND Mobile. “But I can say that this is a great offer that our valued customers can actually use!”

“All of our Facebook fans will be eligible for this offer” said Thomas, “Our customers have always been our priority and they will find out first!”

About WIND Mobile
WIND Mobile provides voice, text and data services to Canadians on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information about WIND Mobile, please visit www.WINDmobile.ca.

For further information: Alexandra Maxwell