WIND Mobile To Lend 300 Helping Hands At Daily Bread Food Bank
- November 30, 2009
WIND delivers largest ‘random act of kindness’ yet as it awaits government response
Toronto – November 30, 2009 – WIND Mobile is sending 150 employees this morning to help Daily Bread Food Bank assemble thousands of bags in record time, as part of its Random Acts of Kindness initiative.
WIND Mobile was unable to launch as it awaits the government’s response to the CRTC’s recent decision. As such, the company found itself in an unusual situation – with close to 400 employees who had just finished their training, with time on their hands.
WIND Mobile opted to give back, sending employees into communities across the GTA and Calgary to make positive change. They started by brainstorming on what kinds of things they could be doing – and then they started calling and having conversations – with everyone from the Salvation Army to local food banks and seniors’ homes for the past two weeks.
This morning will see its biggest event yet, with 150 employees at Daily Break Food Bank.
Over five short days, Daily Bread Food Bank and their volunteers will put together special holiday bags, filled with food and treats for families with children up to age of 12. These are essential and non-essential food items meant to add some cheer over the holidays: pancake mix and syrup for Christmas breakfasts, tangerines and kid-friendly treats, along with food staples.
Over 10,000 families received the bags when the program launched in 2008. This year, the goal is to help even more families.
Photo & Interview Opportunity
WHERE:
Daily Bread Food Bank 191 New Toronto St. (east of Islington Ave)
WHEN:
Monday, November 30, 2009 11 a.m.
WHO:
Anthony Lacavera, Chairman, Globalive Wireless
150 WIND Mobile employees volunteering at Daily Bread Food Bank
WHAT:
A part of WIND Mobile’s Random Acts of Kindness program
About Globalive Wireless Management Corp. and WIND Mobile
Globalive Wireless Management Corp. will provide voice, text and data services to Canadians under the brand name WIND on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information about WIND Mobile, please visit www.windmobile.ca.
For more information or to arrange an interview, please contact:
Rick Byun
Narrative Advocacy Media
(416) 644-4124 or rick.byun@narrativeadvocacy.com
