• WIND Mobile Tops 200 National Retail Locations With Expansion Of Partnership With Blockbuster Canada

  • June 4, 2010

Blockbuster locations to feature WIND Mobile’s new ‘Take Out’ offering

Toronto, ON – June 4, 2010 – WIND Mobile will have over 200 retail locations across Canada with the addition of WIND’s new ‘Take Out’ offering in Blockbuster Canada locations across the country as of this weekend.

The Take Out feature in Blockbuster stores will provide customers with access to WIND Mobile’s most popular phones in five markets across Canada and make a better mobile experience even more accessible to Canadians.

“We’ve been delighted with our partnership with Blockbuster Canada to date and we’re building on our success on reaching out to Canadians directly in the communities in which they live, shop and play,” said Melissa Clark, VP Sales and Distribution, WIND Mobile. “We’ve selected Blockbuster in high-traffic locations within our coverage areas to deliver on our promise of simplicity and control for our customers.”

Take Out will provide Canadians with the simple option of purchasing a WIND Mobile phone and the control of activating it in the comfort of their own homes. Services available include three simple unlimited voice and text plans and data options. All details and all participating Blockbuster location information are available at www.WINDmobile.ca.

“Our customer feedback on the WIND kiosks in our Blockbuster Canada stores has been very positive and we are pleased to expand our number of WIND Mobile locations with the Take Out offering,” said Barry Guest, General Manager of Blockbuster Canada.

The announcement comes on the heels of WIND Mobile’s launch in Vancouver on June 3, as well as its extension of the popular ‘Everybody WINDs’ offer. Now running until June 30, ‘Everybody WINDs’ gives new customers 50 per cent off any voice plan for the first six months. In addition, it gives all customers – both existing and new – one month of free plan fees for every new customer they sign up (up to a maximum of six).

About WIND Mobile and Globalive Holdings
WIND Mobile provides voice, text and data services to Canadians on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND Mobile is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information, please visit: www.WINDmobile.ca.

Globalive Holdings is a leading provider of telecommunications solutions in Canada and internationally to the consumer, business and hospitality markets. The Globalive companies include: WIND Mobile, Yak, OneConnect, Canopco and Globalive Carrier Services. For more information, please visit: www.globalive.com.

About Blockbuster Canada

Blockbuster Canada is an indirect subsidiary of Blockbuster Inc. (NYSE:BBI), with 453 stores across Canada. Blockbuster Inc. is a leading global provider of in-home movie and game entertainment, with more than 7,100 stores throughout the Americas, Europe, Asia and Australia. Blockbuster Canada may be accessed nationally at www.blockbuster.ca.

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For more information on all store locations, products and services, visit: www.WINDmobile.ca.

WIND Mobile media contact:
Rick Byun
Narrative Advocacy Media
416.644.4124
rick.byun@narrativeadvocacy.com

Blockbuster Canada media contact:
Bernice Couto
GCI Canada
416.486.7219
Bernice.Couto@GCICanada.com