Globalive Media

Customer Pathways – Helen Kontozopoulos, ODAIA

September 3, 2020 | 4 MINUTES 18 SECONDS

Customer surveys and focus groups are the typical tools for understanding customer needs, but they don’t accurately reflect the customer experience. ODAIA Co-Founder & Chief Growth Officer Helen Kontozopoulos explains how artificial intelligence can help businesses better assess how customers interact with their brand and improve customer experiences as a result.